Who: Fitlife Foods.
What: Healthy Food for a Balanced Life.
Why: Raise consumer awareness. Grow fan base.
Solution: The Fitlife Forksome. A street team of 4 “green people” to engage, educate, and energize consumers- driving traffic to an online and in store promotion.
Result: Touch Brand Interactive went all out for the Forksome Mascot campaign. The Forksome mascots were created to promote Fitlife Foods’ new store opening on South Tampa and their promotional sweepstakes. Powered by Fitlife Foods, the mascots distributed promotional materials to residents while providing them with some inventive entertainment. The promotional handouts used a QR code for consumers to scan and recorded over 400 unique visitors to the link. Residents began to follow the Forksome using the hashtag #Fitlifeforksome, and Facebook posts related to the mascots averaged 100 likes. Keep an eye out for the mascots, you never know where they will appear next.