What: Popular SUV with a cult following.
Why: Connect fans.
Solution: Me and My Hummer.com encouraged Hummer drivers to connect with other Hummer drivers through a social platforms, photo sharing, videos, and stories. Street teams of Hummers were sent out into the streets to community events often times resulting in caravans of Hummers joining formation and honking horns, pulling over for photographs and high fives.
Result: Talk about putting a fork in it. We got it done! Traffic to the website of www.meandmyhummer.com skyrocketed to 8,000 unique visitors within two weeks of launching. Over 300 detailed and engaging personal stories were collected from hummer aficionados by our street teams. A brand experience for the H3 was defined at Dew Hummer as loyal customers became friends of Dew on Facebook with 1000 avid fans by day 30.